1900's

2 Pages 541 Words

From homeopathic liniments and home remedies to corporal success,advertising has changed drastically throughout the last century.And how,when, and who you advertise to can dictate your success in the future.The two advertisements I will be comparing are Omega Oil,a balm type substance rubbed on to ease soreness,and Nyquil,a liquid medicine drank to ease you to sleep and cure common flu like symptoms.But why and how does it do that?*I think that one of the things that jumps out at the turn of the20th century is the fact that most people didn’t go to doctors,and people who sold home remedies or a product such as Omega Oil really spiced the product up when advertising. An example of this would be in the Omega Oil ad, its claimed to be“natures own remedy for pain,with a sparkling green color,and theres nothing else like it in america”.For the early 1900s this is very good advertising,people then were somewhat“gullible”in a sense. If it was down in writing or in the paper it was sure to be true.I think that this is how the big medicine corporations such as Nyquil got their name back in the early days:with good advertising and great marketing techniques.*I believe that Nyquils advertisment is a typical ad in Americas fast pace lifestyle.It is short,sweet,to the point,and somewhat comical. It compares old “grandmas cold” remedy to Nyquil.They both may ease your cold and its symptoms yet only Nyquil(in there mind)has the ability to cure your “nighttime, sniffling, sneezing, coughing, aching, stuffyhead, fever so you can get the better sleep you need to feel better medicine”. “But don’t tell grandma” that your taking it. There’s the “somewhat comical” part of the ad.*In the early 1900s America was introduced to the soft-drink coca-cola,which was not so“soft”in those days.Coca-cola contained the drug opium,which later evolved into the name cocaine.Then, coca-cola was used as a“pick me up”for overworked house...