Ad Essay

12 Pages 2928 Words

a selected audience who will probably listen to the advertisement more than once. Many people commuting to work listen to the radio in the car, at the office, and while commuting home. Radios greatest advantage is its mobility. As radio is auditory it uses only one sense or does it? Although radio is auditory it also uses the subliminal senses to imagine what the product is like therefore the audience wants it without seeing it. Radio advertising is bought in “spots” and the prime time spots are the most expensive and sought after.
Television.
Television is the strongest medium to advertise in and the most expensive. It is also broken down into “spots” these are broken down into morning, lunch, early prime and primetime. The slots between early and early prime are geared towards the housewife and children. Primetime is the most expensive time to advertise when all the family will be watching and the key to any successful advertising is knowing your audience and by doing this the company will be able to promote their products. All med...