Analysis of GE

3 Pages 628 Words

General Electric Company

GE is a diversified services technology and manufacturing company with a commitment to achieving customer success and worldwide leadership in each of its businesses. GE operates in more than 100 countries and employs nearly 340, 000 people worldwide, including 197,000 in the United States. John F Welch has been the Chairman and CEO of GE since 1981.

The Company traces its beginning to Thomas A. Edison, who established Edison Electric Light Company in 1878. In 1892, a merger of Edison General Electric Company and Thompson-Houston Electric Company created General Electric Company. GE is the only company listed in the Dow Jones Industrial Index today that was also included in the original index in 1896.

GE has received numerous awards from different financial magazines:
Global Most Admired Company – Fortune (1998, 1999, 2000)
World’s Most Respected Company – Financial Times (1998,1999)
America’s Greatest Wealth Creator – Fortune (1998,1999)
e-Business of the Year – InternetWeek (2000)

Competitive Advantage

GE is the world’s biggest company, according to market capitalization. The Company achieves an increase of 20% in both profits and revenues year after year.

Maintain Competitive Advantage

GE manages to accomplish this through increased efficiency, global dominance, and exploring new opportunities.

Policies to Maintain Competitive Strategy

 GE’s business-to-business e-commerce venture GE Global Exchange Services
According to the Website, it manages “the world’s largest electronic community of more than 100,000 trading partners. GE already has an extensive Internet exposure, most prominently through its NBC Internet media aggregating site.
 GE Aircraft Engines continued to be the leader in worldwide sales of airline jet engines, and managed to win a contract for Italian helicopter engines, too. The division has moved closer to settling a labo...