A Business Plan

20 Pages 5093 Words

, the second cup is free. In order to keep track of refills, receipts are marked after one free refill. Each additional cup is sold at half price.
Layout

The dimensions of The Orange Cup are 27 feet X 48 feet and it will have an exterior deck that extends 11 feet from the building. The front of the deck is 49 feet wide and extends back 39 feet on each side of the building. There will be two exits, one on the front of the building and the one on the east side.
Nine tables are located inside the building and seven tables on the deck. A couch and chair are located in the corner of the coffee house, adding to the comfortable atmosphere. A bathroom is available for customers and employees. The back quarter of the building is used as a work area for employees. This area contains all our equipment and supplies. (See Appendix A)


Marketing Plan
Target Market

Doane College is continually growing with each new school year. Because of the location of The Orange Cup and target market, our growth potential is limited. The grow...