Advertising Agency

11 Pages 2701 Words

or the advertising agency to tailor their services to the special needs of the client’s firm. Each client is different in its marketing strategy and products, therefore expects different creative and distinctive advertising campaign and advertisements. Therefore the agency must fist and foremost adopt the role of problem-solvers, who are expected to apply their knowledge and creativity to a specific client’s brief.

1.2 Organisational Structures

International advertising agency is also known as full-service agency offers advertising services such as marketing, communications, promotions services (planning, creating and producing the advertising), research and media selection; non-advertising services such as strategic marketing planning, sales promotions, direct marketing and interactive capabilities, package design and public relations is also offered.

International advertising agency is made up of departments that provide the activities needed to perform the various advertising functions to serve the clients. The organizati...